JZA is Jon Amar

Communications and PR counsel for public-interest organizations under pressure.

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  • Building trust with third-party credibility.

    • Media strategy

    • Journalist coordination

    • Message refinement

    • Interview prep

    • Thought leadership development

    • Milestone announcements

    • Crisis and issues support

  • Always-on tactics that help refine and protect your reputation.

    • PR and communications strategy

    • Internal and stakeholder messaging

    • Brand positioning and narrative hierarchy

    • Change, transition, and issues messaging

    • Corporate communications copywriting and editing

  • Thoughtfully ghostwritten. Built to move.

    • Executive bylines and op-eds

    • Leadership emails and speeches

    • Investor and donor updates

    • LinkedIn articles and POVs

    • Rapid response content drafting for moments that matter

  • Expertly-written, delivered quickly and accurately.

    • Product and program messaging

    • Website content

    • Case studies and blog posts

    • Executive social media

    • Newsletters

15 years of
expert counsel.

Trusted by 20+ industries.

High-stakes counsel for leaders who work at the center of impact and innovation.

Clients featured in:

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  • Bloomberg logo in black text on a white background.
  • The CNBC logo featuring a colorful peacock and black text
  • A black background with the word 'FORTUNE' written in large, bold, black letters.
  • Logo of Forbes magazine with black text on a transparent background.
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Testimonials

  • A woman with long dark hair smiling and wearing a white top, posing against a plain background.

    “Jon is both strategic and tactical in his approach, a rare and treasured combination in communications services.”

    Alexandra Gordon, Chief Communications Officer at Acumen, a global impact investor

  • A man with a beard in a suit speaking at a podium with a microphone.

    “I trust his judgment and counsel, and I would recommend him highly for any external comms or public relations engagement.”

    Andrew Graham, Former President of the Public Relations Society of America, NY Chapter

  • Black and white portrait of a young man with dark hair, wearing a V-neck T-shirt, smiling slightly, against a plain background.

    "Jon was an absolutely critical component of our startup being acquired — driving media mentions and interviews for our company and for me as a CEO in a critical time for the business.”

    Tommy Riley, Co-founder and CEO of Handoff (acquired by Encompass Technologies)

A post-agency model, by design.

JZA is not a PR agency. It’s what comes after.

Jon works with a select number of CEOs, founders, and leadership teams on an ongoing basis, often through the careful amplification of milestone moments that warrant public attention, or through periods of change or heightened scrutiny such as leadership transitions, regulatory exposure, narrative resets, or crisis prevention.

Availability varies.

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