JZA is Jon Amar

Elevated PR consulting for CEOs, Founders, Executive Directors, and Comms Teams.

Your public relations partner.

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  • Building trust with third-party credibility.

    • Media strategy

    • Journalist coordination

    • Message refinement

    • Interview prep

    • Thought leadership development

    • Milestone announcements

    • Crisis and issues support

  • Always-on tactics that help refine and protect your reputation.

    • PR and communications strategy

    • Internal and stakeholder messaging

    • Brand positioning and narrative hierarchy

    • Change, transition, and issues messaging

    • Corporate communications copywriting and editing

  • Thoughtfully ghostwritten. Built to move.

    • Executive bylines and op-eds

    • Leadership emails and speeches

    • Investor and donor updates

    • LinkedIn articles and POVs

    • Rapid response content drafting for moments that matter

  • Expertly-written, delivered quickly and accurately.

    • Product and program messaging

    • Website content

    • Case studies and blog posts

    • Executive social media

    • Newsletters

15 years of expert
PR counsel.

Trusted by 20+ industries.

High performance PR for leaders who work at the center of impact and innovation.

Clients featured in:

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  • Bloomberg logo in black text on a white background.
  • The CNBC logo featuring a colorful peacock and black text
  • Logo of Forbes magazine with black text on a transparent background.
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Testimonials

  • A woman with long dark hair smiling and wearing a white top, posing against a plain background.

    “Jon is both strategic and tactical in his approach, a rare and treasured combination in communications services.”

    Alexandra Gordon, Chief Communications Officer at Acumen, a global impact investor

  • A man with a beard in a suit speaking at a podium with a microphone.

    “I trust his judgment and counsel, and I would recommend him highly for any external comms or public relations engagement.”

    Andrew Graham, Former President of the Public Relations Society of America, NY Chapter

  • Black and white portrait of a young man with dark hair, wearing a V-neck T-shirt, smiling slightly, against a plain background.

    "Jon was an absolutely critical component of our startup being acquired — driving media mentions and interviews for our company and for me as a CEO in a critical time for the business.”

    Tommy Riley, Co-founder and CEO of Handoff (acquired by Encompass Technologies)

PR agency quality, without the PR agency headaches.

✅ High-touch, senior-level execution.

✅ Faster turnarounds, fewer meetings.

✅ Custom AI-enabled workflows.

✅ Fraction of the cost, more results.

Ready to talk about your comms program?

Let's chat