JZA is Jon Amar

Communications and PR counsel for public interest organizations.

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    • Media strategy

    • Journalist coordination

    • Message refinement

    • Interview prep

    • Thought leadership development

    • Milestone announcements

    • Speaking opportunities

    • Awards submissions

    • Crisis and issues support

    • PR and communications strategy

    • Internal and stakeholder messaging

    • Brand positioning and narrative hierarchy

    • Change, transition, and issues messaging

    • Corporate communications copywriting and editing

    • Executive bylines and op-eds

    • Executive social media

    • Leadership emails and speeches

    • Investor and donor updates

    • LinkedIn articles and POVs

    • Website content

    • Case studies and blog posts

    • Newsletters

15 years of
expert counsel.

Trusted by 20+ industries.

High-stakes counsel for leaders who work at the center of impact and innovation.

Clients featured in:

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  • A black background with the word 'AXIOS' written in large, bold, black letters.
  • A black background with the word 'ABC NEWS ' written in large, bold, black letters.
  • Bloomberg logo in black text on a white background.
  • The CNBC logo featuring a colorful peacock and black text
  • A black background with the word 'FORTUNE' written in large, bold, black letters.
  • Logo of Forbes magazine with black text on a transparent background.
  • Close-up of a yellow and orange printed circuit board with electronic components.

Testimonials

  • A woman with long dark hair smiling and wearing a white top, posing against a plain background.

    “Jon is both strategic and tactical in his approach, a rare and treasured combination in communications services.”

    Alexandra Gordon, Chief Communications Officer at Acumen, a global impact investor

  • Jon is a pleasure to work with—responsive, professional, and genuinely invested in his clients' success.

    Tara Newell, Executive Director at Project S.E.R.V.E., a national nonprofit

  • A man with a beard in a suit speaking at a podium with a microphone.

    “I trust his judgment and counsel, and I would recommend him highly for any external comms or public relations engagement.”

    Andrew Graham, Former President of the Public Relations Society of America, NY Chapter

  • Black and white portrait of a young man with dark hair, wearing a V-neck T-shirt, smiling slightly, against a plain background.

    "Jon was an absolutely critical component of our startup being acquired — driving media mentions and interviews for our company and for me as a CEO in a critical time for the business.”

    Tommy Riley, Co-founder and CEO of Handoff, a B2B tech startup

A post-agency model, by design.

JZA is not a PR agency. It’s what comes after.

Jon works with a select number of CEOs, founders, and leadership teams on an ongoing basis, often through the careful amplification of milestone moments that warrant public attention, or through periods of change or heightened scrutiny such as high growth moments, leadership transitions, regulatory exposure, narrative resets, or crisis prevention.

Availability varies.

Inquire About Availability